The Search Engine Journal (SEJ) produces an annual report every spring that reviews the current state of digital marketing. This was the second time the SEJ curated the report, and statistics show that digital marketing is the highest trending form of advertising. ith multiple statistics stemming from this report, we review the ones pertaining to […]Read more "Search Engine Journal Annual Report – The State of Digital Marketing in 2017"
Cost per click, also known as pay per click, is the price paid for each click made in an internet marketing campaign or search. It’s the cost associated with each click on your advertisement in a search queue. This cost is made regardless of if the viewer stays on your page or bounces back. The […]Read more "Cost Per Click: Is It Worth It?"
April 27th is national Take Your Daughters and Sons to Work Day, and we celebrated! We believe in keeping work fun for our employees. We feel that a fun work environment makes our employees jump out of bed in the morning excited to come to work. And Bring Your Kid to Work Day was the […]Read more "Bring Your Kid to Work Day"
A unified brand is the best way to represent your business universally. What sets a well-known business apart from an unrecognized business is exceptional branding. “Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. […]Read more "Is Your Branding Universal?"
Bounce back rates are defined as the rate of how often a website viewer leaves the website from the landing page without looking any farther. The formula for a bounce back rate is: Total number of visitors viewing one page only / total entries to the web page It’s the difference between people who visit […]Read more "Bounce-Back Rates & How to Get Engaged Interaction"
Listening to creative content is always encouraged for our employees. Living in the Pacific Northwest means that many of our employees have long commutes to work. We encourage they listen to Ted talks or audiobooks while driving so they absorb the knowledge while doing their daily tasks. Listening to music or audiobooks while engaging in […]Read more "TedX: Listening to Learn"
A big part of online sales is following up with a customer after their purchase. Working in a call center, I’ve come to realize that the sales part of the job is very impersonal. You call multiple business owners making small talk until you break the ice with a decision maker and get them to […]Read more "Follow – Up Emails Drive Business"