Selling Expensive Products

How do some companies sell expensive products without advertising? They market high quality products. In order to understand this, you must understand the difference between marketing and advertising. Advertising’s one form of marketing where you pay to make a non-personalized message to a wide range of people. Marketing is the planning of the targeted approach […]

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Using Color to Evoke Emotions

Do certain colors catch your eye more than others? It’s because certain colors evoke certain emotions. People who have a favorite color often feel stronger emotions relating to said color. This can be used to build maximum interest in your marketing campaigns. Warmer colors – red, orange, and yellow – evoke feelings of happiness, energy, […]

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